FLEET ILYA MANIFESTO

1.Heroic present: We believe that greatness can be achieved here and now that transcends our moment in time. The past interests us as far as it inspires us to create the future. 

2. Relationships: We believe that magic happens when people come together. We don’t believe in solitary confinement or ivory towers.

3. Eroticism: We believe that human sexuality is something to be celebrated, not hidden. 

4. Aesthetics: We believe that aesthetics have a profound influence on our lives and change the way we live. An aesthetic item does not only look good, but it changes the way you feel, act and communicate.

5. Creative process: We believe that inspiration is a circular flow—our customers are part of a constant exchange with our own creativity. They are more than mere carriers of our products. Each carrier combines an item in a new way, which altering the context in which our creations exist.

6. Quality: We believe that the speed of modern life is the key to modernity. But speed is not haste—we never compromise on attention to detail and product quality.

7. Individuality:We believe in individuality, but we detest showiness. We think that a product should only catch someone’s the attention for its design. It should never draw attention to itself due to the choice of frivolous ornament or flashy colours.

8. Questioning of Linearity: We don’t believe in linearity. People always say that things repeat themselves every twenty years, but this shows a lack of attention to detail. We believe in true progress, not in a formulaic repetition over time.